Direct Your Label Community Program


Makeing A Difference, One Family® Label At A Time

Every time you purchase a product under the Our Family® brand, you can help your favorite nonprofit organization earn money through the Direct Your Labels™ program.

Here’s How:
By buying Our Family brand products – and saving the UPC barcodes from those cans, boxes and bottles – store guests can help schools, faith-based and other community organizations earn money for textbooks, art supplies and more.


For each bundle of 500 Our Family UPC barcodes collected, participating nonprofit organizations can earn $25. And with more than 2,000 high-quality, value-conscious items available through the Our Family brand – and more than 1,400 retail stores in 16 states that carry Our Family products – store guests can give back to their favorite nonprofit organizations with each trip they make to the grocery store.

Organizations and individuals interested in participating in the Direct Your Labels program can use the provided toolkit to access registration cards, UPC barcode redemption forms and more.


Once you’re registered, get the word out that you’re participating in the Direct Your Labels program with our sample introduction letter, newsletter article and social media posts.